Dear Robert

I'm writing to thank you for the excellent work you and your team have done on the Search Engine Optimization of our website.
The Internet marketing industry is still young and while clients appreciate the importance of this medium, we don't always understand what it takes to be successful in it. I have been delighted with the level of service you have provided - balancing detailed information with helpful answers, education with commercial reality and all in a customer-tailored manner. Considering the highly technical nature of SEO, this is a feat in itself.

It was also important for us to feel that we could partner with an organization that was going to listen to our needs, yet provide us with direction; an organization of people who were friendly and easy-going yet professional and results-oriented. You have been all of these things - thank you. We now feel confident that the work we do together is an on-going process.

We are very happy with the excellent results you have provided us with - we featured on the first page of Google for our keywords within the first three weeks of working with you and have qualified leads making enquiries on a weekly basis. You worked hard to please us and have delivered on everything you promised. You have certainly won my respect and I would have no hesitation in recommending you to prospective clients. In addition, I am happy for you to use this letter as a testimonial or any part of it, in your marketing efforts.

We look forward to continuing to work with you.

Regards,

In early 2008 ITZ Australia developed a website for my frozen fruit wholesaling company, The Berry Man (Aus) Pty Ltd. We also subscribed to Search Engine Optimization to maximise the benefit of the website.

After refining keywords, our company soon became prominent in the results of Google enquiries for our products. The result has been a steady stream of enquiries. Out of these enquiries we have developed relationships with a small number of valuable customers. We would not have attracted these customers without either the website or SEO. It is clear to me that SEO is critical to maximising the benefit of having a website.

In my experience the attitude of a customer is much better if he finds me rather than if I find him. I think there is a much better basis to the relationship as there had to be a reason for the person to be looking, there is personal satisfaction at having found an alternative, and consequently there is not the same level of comparison with previous suppliers. SEO assists this process.